Friday Forum - Traditional and Digital Advertising

• The types of traditional and digital advertising
• The benefits of traditional and digital advertising
• The pitfalls of traditional and digital advertising
• Media planning, buying and strategy
• Defining and reaching your target market
• Measuring and maximizing return on investment

About The Presenter:
Francis Battaglia is the President and owner of Independent Talk 1100 KFNX. His family has owned and operated radio stations for 29 years. He has been in the business 24 years. He has owned and operated KFNX for 16 years. Francis’ responsibilities include management, programming, marketing and sales. Francis was born in Flatbush, Brooklyn, New York. Grew up in Merrick, Long Island, New York. Graduated from the McIntire School of Commerce at the University of Virginia, one of the top undergraduate Business schools in the Country. He managed and sold air-time for WALE 990 in Providence, Rhode Island for 8 years before purchasing KFNX and moving to Phoenix. Francis lives in North Scottsdale and attends the Franciscan Renewal Center. He is a member of the Scottsdale Area Chamber of Commerce, Phoenix Area Chamber Of Commerce, ASBA, NAWBO and BBB.

Bagels, pastries, fruit and coffee will be provided.