GET to LEARN - Social Media Insiders

Brian Critchfield
Digital Sales Manager, Republic Media

Brian Critchfield is an international speaker, author, and consultant on the topics of word of mouth marketing, marketing strategy, and online marketing. His work with hundreds of companies has generated not only amazing results, but helped him to hone a formula for building word of mouth marketing from the inside out. He has delivered seminars from Salt Lake City to Kuala Lumpur, Malaysia and his articles have appeared in publications as far reaching as Forbes India. He is also currently writing a book detailing his formula called “Marketing from the Navel: Word of mouth from the inside out.”

Lindsey Fosse
Community Manager and Marketing Director, Yelp Phoenix

Lindsey Fosse is the Phoenix Community Manager for Yelp. Yelp is an interactive website where people go to connect with great local businesses. Besides throwing events on a monthly basis for the local Yelp community, Lindsey also pens the Weekly Yelp, an e-newsletter that goes out to subscribers in the city, partners with Phoenix groups for marketing trades and sponsorships, and keeps the local community of yelpers engaged and involved.

Jessica McGrath
Director of Recruiting, Northwestern Mutual

Jessica McGrath is the Director of Recruiting for Northwestern Mutual –Southwest. Jessica is responsible for overseeing all recruiting activities in Arizona, New Mexico and El Paso. She is also primarily responsible for the recruiting targets in Phoenix and Chandler.

Linda Vejnoska
Senior Account Executive and Social Media Specialist, R&R Partners

Known for her “all-in” approach when it comes to media relations, Linda has a knack for uncovering media opportunities, including incorporating social media strategies into traditional public relations campaigns. Linda has taken residence in R&R Partner’s public relations and social media departments, integrating social media and PR strategies and staying attuned to the ever-changing industry. Linda is armed with experience developing and executing strategic social media plans, Facebook advertising campaigns and social media best practices guides for a variety of businesses ranging from boutique size to large-scale companies. Linda’s industry experience is diverse including retail, law, real estate, higher education, healthcare, finance, and non-profit.

May 23, 2012 – 7:30-9:30 AM
SkySong, the ASU Scottsdale Innovation Center
Suite 150 – Convergence Room
1475 North Scottsdale Road
Scottsdale, Arizona 85257-3538

Breakfast courtesy of Jason's Deli