Principal Financial Network

About Us

Bruce Shay of the Principal Financial Network empowers individuals, employees, and business owners with personalized financial strategies for retirement, insurance, investments, and benefits. Whether you're preparing for retirement, building a benefits package, or seeking smarter ways to invest, Bruce connects you with the tools, insights, and support to take the next step with confidence. With a focus on long-term growth and customized solutions, Bruce helps clients align today’s financial decisions with tomorrow’s goals. From 401(k) enrollment to business succession planning, we make financial progress approachable and achievable for everyone—backed by the strength and experience of Principal®.